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I’m Clement Maina from Chuka. I’m a professional writer mostly involved in academic writing projects. With capital from MavenCORE, I plan to establish a training center that will impart writing and networking skills to young people so that they can earn and forge ahead in life.

Budget Breakdown (approx)

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Problem Statement

Many young people struggle to find jobs once they leave tertiary institutions. The promise and optimism they hold when finishing school soon turns into despair when they fail to secure the high paying jobs they were hoping for. Apart from limited work opportunities compared to the number of students that leave higher learning institutions, other factors aggravate the situation. For example, there is a mismatch between the expectations of many graduates and the situation in the job market. By starting an academic writing and training center, I can help students make some income while still in school and introduce them to the rigors of the job market – most importantly, they can learn useful networking skills they will use when they enter the job market.

Training people to write professionally can present some challenges since most people believe they are good writers, yet they are not. I believe I have the right combination of skills to turn my fellow students into professional writers since I have engaged in academic writing before. I’m also good at mobilizing and motivating people, having organized several team building and charitable events in the past.

Starting a new venture and running it successfully can be a challenge, but I believe my academic writing training center will be successful because it is filling a gap by providing a service that is highly sought after. Many students have heard of online writing opportunities, but the lack of mentors and equipment such as computers and fast internet, prevent many from benefiting.

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Project Details

The Target Clientele

The main target for the training center is the student body at Chuka University, which has a population of more than 20,000 students. The center will also serve youths from the surrounding areas or other learning institutions. The aim is to equip them with knowledge of how to write quality content and how to relate with clients, ensuring they can thrive in the freelance sector where people work under minimal supervision.

Business competitors

I envisioned starting a training center since there is no competition. There are other writers engaged in the business, but they work individually, so there is no direct competition for the service I’m planning to launch.

Reaching the customers

There is great interest in the service I will be launching and limited or no service providers. I will, therefore, use cheap approaches to reach the target customers. For example, I have networked widely with students, and I will be using the same network to spread the word about the service. Apart from personal networks, social media will also help reach the target clients by posting through the school WhatsApp group and Facebook page. Finally, I will be producing fliers that will be distributed around the school. These methods are not only effective, but also cost-friendly, so they will not dent the bottom-line of the business.

Revenue generation

The training center will need to generate revenue to meet daily expenses such as rent, electricity, internet charges, cleaning services, among others. I have identified two main ways to generate that revenue. Each student joining the training center will pay 3000 shillings, so depending on the number of trainees I involve, this can accumulate to a good sum of money. Once the trainees grasp the concept of writing, I will offer them writing jobs and pay them a percentage of what the client pays me. Depending on how fast we can deliver orders, the business will accumulate considerable revenue and profit from this.

Expected profit margin

The business has the potential to generate good profit. I will start operations by buying a writing account with which I can take orders directly, ensuring writers have a steady supply of jobs. On average, a good writing account with good ratings receives about 10 orders a day. Each order has an average of two pages, and a page is paid 1000 shilling, so the gross income per day will be approximately Ksh20,000. After deducting writers’ dues, the business can have a gross profit of up to Ksh15,000.

Since the resources needed to start the center, including computers, furniture, accessories, and the writing account, are readily purchasable, the center can be up and running within a week, once you provide the funds. The business is expected to breakeven within 6-12 months after starting.

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Max Points

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Project Score

Points earned by this proposal

1. Prose

Available Points: 10%
This project Scored

10%

2. Investor Confidence Boost

Available Points: 15%
This project Scored

8%

3. Acceptable contingency budget

Available Points: 5%
This project Scored

5%

4. Plan B

Available Points: 10%
This project Scored

0%

5. Scalable

Available Points: 10%
This project Scored

0%

6. Standardized

Available Points: 10%
This project Scored

10%

7. Realistic

Available Points:10%
This project Scored

10%

8. Return on Investment

Available Points: 10%
This project Scored

8%

9. Market

Available Points: 10%
This project Scored

10%

10. Intrinsic Value

Available Points: 10%
This project Scored

10%

TOTAL

71%

Total points this project scored out of a possible 100
To learn why this proposal got this score, read the detailed scorecard article. Remember, the scorecard evaluates the information in the proposal. The project initiator can improve the score by adding or changing information in the proposal.

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Comments

  • Raphael

    Very nice project
    Wishing you all the best

  • kanurik

    We are living in the Information Age and writers are smack in the middle of everything as the purveyors of information – writing businesses such as this one are therefore bound to be highly lucrative.

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